Smart alliance: how a global corporation and environmental activists transformed a tarnished brand
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Bibliographic Details
Main Author: Taylor, J. Gary (Author)
Format: Electronic eBook
Language:English
Published: New Haven Yale University Press c2004
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references (p. 267-269) and index
Risk, transparency and trust -- Red, white and bruised -- Times change -- Why bananas and why Chiquita? -- Strange bedfellows -- Grass-roots snapshots -- Blue bananas -- Agricultural antagonists -- "Daylight come ..." -- The many faces of corporate responsibility -- Leveling the label field -- Unfinished business -- Appendixes: -- Fundamental conventions of the International Labour Organization -- Chemicals banned under the Better Banana Program -- Selected tables for Chiquita's 2001 Corporate Responsibility Report -- Sustainable Agriculture Network Members as of 2003
Physical Description:1 Online-Ressource (xxi, 278 p.)
ISBN:9780300128079
030012807X
030010233X
9780300102338

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