International advertising: realities and myths
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Thousand Oaks, CA
Sage Publications
c2000
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation |
| Physical Description: | 1 Online-Ressource (412 p. :) |
| ISBN: | 9781452264585 1452264589 9780761912453 |
Staff View
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| 650 | 4 | |a Advertising | |
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| 650 | 4 | |a Comparative advertising | |
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Record in the Search Index
| _version_ | 1804175288289984512 |
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| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV042964134 |
| classification_rvk | QP 680 |
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| ctrlnum | (OCoLC)808342346 (DE-599)BVBBV042964134 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042964134 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:54Z |
| institution | BVB |
| isbn | 9781452264585 1452264589 9780761912453 |
| language | English |
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| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Sage Publications |
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| spelling | International advertising realities and myths edited by John Philip Jones Thousand Oaks, CA Sage Publications c2000 1 Online-Ressource (412 p. :) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising media planning fast Comparative advertising fast Publicité Plans médias Publicité comparative Publicité internationale Reclame gtt Publicité ram Plans médias ram Wirtschaft Advertising Advertising media planning Comparative advertising Werbung (DE-588)4065541-6 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf Werbung (DE-588)4065541-6 s Internationalisierung (DE-588)4162106-2 s 1\p DE-604 Jones, John Philip Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 0-7619-1244-4 Erscheint auch als Druck-Ausgabe, Paperback 0-7619-1245-2 Erscheint auch als Druck-Ausgabe, Paperback 978-0-7619-1244-6 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474517 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | International advertising realities and myths BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising media planning fast Comparative advertising fast Publicité Plans médias Publicité comparative Publicité internationale Reclame gtt Publicité ram Plans médias ram Wirtschaft Advertising Advertising media planning Comparative advertising Werbung (DE-588)4065541-6 gnd Internationalisierung (DE-588)4162106-2 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4162106-2 |
| title | International advertising realities and myths |
| title_auth | International advertising realities and myths |
| title_exact_search | International advertising realities and myths |
| title_full | International advertising realities and myths edited by John Philip Jones |
| title_fullStr | International advertising realities and myths edited by John Philip Jones |
| title_full_unstemmed | International advertising realities and myths edited by John Philip Jones |
| title_short | International advertising |
| title_sort | international advertising realities and myths |
| title_sub | realities and myths |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising media planning fast Comparative advertising fast Publicité Plans médias Publicité comparative Publicité internationale Reclame gtt Publicité ram Plans médias ram Wirtschaft Advertising Advertising media planning Comparative advertising Werbung (DE-588)4065541-6 gnd Internationalisierung (DE-588)4162106-2 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Advertising media planning Comparative advertising Publicité Plans médias Publicité comparative Publicité internationale Reclame Wirtschaft Werbung Internationalisierung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474517 |
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