Entrepreneurship strategy: changing patterns in new venture creation, growth, and reinvention
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Bibliographic Details
Main Author: Gundry, Lisa K. (Author)
Format: Electronic eBook
Language:English
Published: Thousand Oaks, CA Sage Publications c2007
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references and index
Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model: learning from failure
'Entrepreneurship Strategy' presents a framework for strategy in entrepreneurial organisations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures
Physical Description:1 Online-Ressource (xix, 401 p. :)
ISBN:9781452262444
1452262446

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