How to measure anything: finding the value of "intangibles" in business
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Bibliographic Details
Main Author: Hubbard, Douglas W. (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. Wiley c2010
Edition:2nd ed
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references and index
Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, and Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information -- The transition : from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement methods : applied information economics
Physical Description:1 Online-Ressource (xv, 304 p.)
ISBN:9780470625675
0470625678
9781621984306
1621984303
9780470625699
0470625694
9781118983836
1118983831

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