The brand bubble: the looming crisis in brand value and how to avoid it
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco, CA
Jossey-Bass
c2008
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. 235-239) and index Tulipmania and inflated brands -- Can you say "irresistible"? -- Wall Street, meet Main Street -- The postmodern craving for creativity -- Welcome to ConsumerLand -- Stage one -- Exploration: performing an energy audit. Case study: LEGO-play well -- Stage two -- Distillation: identifying the energy core. Case study: Virgin Atlantic-brilliant basics, magic touches -- Stage three -- Ignition: creating an energized value chain. Case study: Xerox-the energy inside -- Stage four -- Fusion: becoming an energy-driven enterprise. Case study: Mumbai Tiffin Box Suppliers-human energy -- Stage five -- Renewal: Active listening and constant refreshing of brand meaning. Case study: UNIQLO-seeing farther -- Epilogue: A brand may be famous, but is it creating return for shareholders? Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations. --from publisher description |
| Beschreibung: | 1 Online-Ressource (x, 252 p.) |
| ISBN: | 9780470396056 0470396059 9780470449394 047044939X |
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| 500 | |a Includes bibliographical references (p. 235-239) and index | ||
| 500 | |a Tulipmania and inflated brands -- Can you say "irresistible"? -- Wall Street, meet Main Street -- The postmodern craving for creativity -- Welcome to ConsumerLand -- Stage one -- Exploration: performing an energy audit. Case study: LEGO-play well -- Stage two -- Distillation: identifying the energy core. Case study: Virgin Atlantic-brilliant basics, magic touches -- Stage three -- Ignition: creating an energized value chain. Case study: Xerox-the energy inside -- Stage four -- Fusion: becoming an energy-driven enterprise. Case study: Mumbai Tiffin Box Suppliers-human energy -- Stage five -- Renewal: Active listening and constant refreshing of brand meaning. Case study: UNIQLO-seeing farther -- Epilogue: A brand may be famous, but is it creating return for shareholders? | ||
| 500 | |a Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations. --from publisher description | ||
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| spelling | Gerzema, John Verfasser aut The brand bubble the looming crisis in brand value and how to avoid it John Gerzema, Ed Lebar ; foreword by Peter Stringham 1st ed San Francisco, CA Jossey-Bass c2008 1 Online-Ressource (x, 252 p.) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. 235-239) and index Tulipmania and inflated brands -- Can you say "irresistible"? -- Wall Street, meet Main Street -- The postmodern craving for creativity -- Welcome to ConsumerLand -- Stage one -- Exploration: performing an energy audit. Case study: LEGO-play well -- Stage two -- Distillation: identifying the energy core. Case study: Virgin Atlantic-brilliant basics, magic touches -- Stage three -- Ignition: creating an energized value chain. Case study: Xerox-the energy inside -- Stage four -- Fusion: becoming an energy-driven enterprise. Case study: Mumbai Tiffin Box Suppliers-human energy -- Stage five -- Renewal: Active listening and constant refreshing of brand meaning. Case study: UNIQLO-seeing farther -- Epilogue: A brand may be famous, but is it creating return for shareholders? Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations. --from publisher description BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Brand name products / Valuation fast Branding (Marketing) fast Wirtschaft Brand name products Valuation Branding (Marketing) Brand name products Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Lebar, Ed Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-470-18387-X Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-18387-8 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=246487 Aggregator Volltext |
| spellingShingle | Gerzema, John The brand bubble the looming crisis in brand value and how to avoid it BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Brand name products / Valuation fast Branding (Marketing) fast Wirtschaft Brand name products Valuation Branding (Marketing) Brand name products Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | The brand bubble the looming crisis in brand value and how to avoid it |
| title_auth | The brand bubble the looming crisis in brand value and how to avoid it |
| title_exact_search | The brand bubble the looming crisis in brand value and how to avoid it |
| title_full | The brand bubble the looming crisis in brand value and how to avoid it John Gerzema, Ed Lebar ; foreword by Peter Stringham |
| title_fullStr | The brand bubble the looming crisis in brand value and how to avoid it John Gerzema, Ed Lebar ; foreword by Peter Stringham |
| title_full_unstemmed | The brand bubble the looming crisis in brand value and how to avoid it John Gerzema, Ed Lebar ; foreword by Peter Stringham |
| title_short | The brand bubble |
| title_sort | the brand bubble the looming crisis in brand value and how to avoid it |
| title_sub | the looming crisis in brand value and how to avoid it |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Brand name products / Valuation fast Branding (Marketing) fast Wirtschaft Brand name products Valuation Branding (Marketing) Brand name products Case studies |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Brand name products Brand name products / Valuation Branding (Marketing) Wirtschaft Brand name products Valuation Brand name products Case studies Fallstudiensammlung |
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