APA (7th ed.) Citation

Gerzema, J. (2008). The brand bubble: The looming crisis in brand value and how to avoid it. Jossey-Bass.

Chicago Style (17th ed.) Citation

Gerzema, John. The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It. San Francisco, CA: Jossey-Bass, 2008.

MLA (9th ed.) Citation

Gerzema, John. The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It. Jossey-Bass, 2008.