Guerrilla marketing on the front lines 35 world-class strategies to send your profits soaring - Levinson, Jay Conrad (Morgan James Pub., 2008)
pt. 1. Guerrilla essentials -- pt. 2. Guerrilla communication -- pt. 3. Partnering for profit -- pt. 4. Grassroots guerrilla -- pt. 5. Innovative guerrilla tactics -- pt. 6. The Guerrilla organization -- pt. 7. Guerrilla marketing on the Internet
Presents thirty-five strategies designed to help businesses improve their exposure and profits, with tips on reaching new customers, using the Internet, developing high-powered partnerships and programs, and finding and maintaining repeat customers