Guerrilla marketing on the front lines 35 world-class strategies to send your profits soaring - Levinson, Jay Conrad (Morgan James Pub., 2008)
pt. 1. Guerrilla essentials – pt. 2. Guerrilla communication – pt. 3. Partnering for profit – pt. 4. Grassroots guerrilla – pt. 5. Innovative guerrilla tactics – pt. 6. The Guerrilla organization – pt. 7. Guerrilla marketing on the Internet