Guerrilla publicity: hundreds of sure-fire tactics to get maximum sales for minimum dollars
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Avon, Mass.
Adams Media
2008
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Previous ed.: 2002 Includes bibliographical references and index Presents advice for increasing a product's visibility, from how to make friends in the media to using the Internet, making a catchy introduction, and using press kits to increase exposure |
| Physical Description: | 1 Online-Ressource (xvi, 336 p.) |
| ISBN: | 9781440515996 1440515999 9781440515989 1440515980 9781598698459 1598698451 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042963373 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2008 |||| o||u| ||||||eng d | ||
| 020 | |a 9781440515996 |c electronic bk. |9 978-1-4405-1599-6 | ||
| 020 | |a 1440515999 |c electronic bk. |9 1-4405-1599-9 | ||
| 020 | |a 9781440515989 |c electronic bk. |9 978-1-4405-1598-9 | ||
| 020 | |a 1440515980 |c electronic bk. |9 1-4405-1598-0 | ||
| 020 | |a 9781598698459 |9 978-1-59869-845-9 | ||
| 020 | |a 1598698451 |9 1-59869-845-1 | ||
| 035 | |a (OCoLC)776904456 | ||
| 035 | |a (DE-599)BVBBV042963373 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659 |2 22 | |
| 100 | 1 | |a Levinson, Jay Conrad |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Guerrilla publicity |b hundreds of sure-fire tactics to get maximum sales for minimum dollars |c Jay Conrad Levinson, Rick Frishman and Jill Lublin |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Avon, Mass. |b Adams Media |c 2008 | |
| 300 | |a 1 Online-Ressource (xvi, 336 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Previous ed.: 2002 | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Presents advice for increasing a product's visibility, from how to make friends in the media to using the Internet, making a catchy introduction, and using press kits to increase exposure | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Advertising campaigns |2 fast | |
| 650 | 7 | |a Publicity |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Publicity | |
| 650 | 4 | |a Advertising campaigns | |
| 700 | 1 | |a Frishman, Rick |e Sonstige |4 oth | |
| 700 | 1 | |a Lublin, Jill |e Sonstige |4 oth | |
| 700 | 1 | |a Steisel, Mark |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=418756 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBU | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028389238 | ||
Record in the Search Index
| _version_ | 1804175286845046784 |
|---|---|
| any_adam_object | |
| author | Levinson, Jay Conrad |
| author_facet | Levinson, Jay Conrad |
| author_role | aut |
| author_sort | Levinson, Jay Conrad |
| author_variant | j c l jc jcl |
| building | Verbundindex |
| bvnumber | BV042963373 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)776904456 (DE-599)BVBBV042963373 |
| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01998nmm a2200505zc 4500</leader><controlfield tag="001">BV042963373</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2008 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781440515996</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-4405-1599-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1440515999</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-4405-1599-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781440515989</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-4405-1598-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1440515980</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-4405-1598-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781598698459</subfield><subfield code="9">978-1-59869-845-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1598698451</subfield><subfield code="9">1-59869-845-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)776904456</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042963373</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Levinson, Jay Conrad</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Guerrilla publicity</subfield><subfield code="b">hundreds of sure-fire tactics to get maximum sales for minimum dollars</subfield><subfield code="c">Jay Conrad Levinson, Rick Frishman and Jill Lublin</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Avon, Mass.</subfield><subfield code="b">Adams Media</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xvi, 336 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Previous ed.: 2002</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Presents advice for increasing a product's visibility, from how to make friends in the media to using the Internet, making a catchy introduction, and using press kits to increase exposure</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising campaigns</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publicity</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicity</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising campaigns</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Frishman, Rick</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lublin, Jill</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Steisel, Mark</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=418756</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028389238</subfield></datafield></record></collection> |
| id | DE-604.BV042963373 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:53Z |
| institution | BVB |
| isbn | 9781440515996 1440515999 9781440515989 1440515980 9781598698459 1598698451 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028389238 |
| oclc_num | 776904456 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xvi, 336 p.) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Adams Media |
| record_format | marc |
| spelling | Levinson, Jay Conrad Verfasser aut Guerrilla publicity hundreds of sure-fire tactics to get maximum sales for minimum dollars Jay Conrad Levinson, Rick Frishman and Jill Lublin 2nd ed Avon, Mass. Adams Media 2008 1 Online-Ressource (xvi, 336 p.) txt rdacontent c rdamedia cr rdacarrier Previous ed.: 2002 Includes bibliographical references and index Presents advice for increasing a product's visibility, from how to make friends in the media to using the Internet, making a catchy introduction, and using press kits to increase exposure BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising campaigns fast Publicity fast Wirtschaft Publicity Advertising campaigns Frishman, Rick Sonstige oth Lublin, Jill Sonstige oth Steisel, Mark Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=418756 Aggregator Volltext |
| spellingShingle | Levinson, Jay Conrad Guerrilla publicity hundreds of sure-fire tactics to get maximum sales for minimum dollars BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising campaigns fast Publicity fast Wirtschaft Publicity Advertising campaigns |
| title | Guerrilla publicity hundreds of sure-fire tactics to get maximum sales for minimum dollars |
| title_auth | Guerrilla publicity hundreds of sure-fire tactics to get maximum sales for minimum dollars |
| title_exact_search | Guerrilla publicity hundreds of sure-fire tactics to get maximum sales for minimum dollars |
| title_full | Guerrilla publicity hundreds of sure-fire tactics to get maximum sales for minimum dollars Jay Conrad Levinson, Rick Frishman and Jill Lublin |
| title_fullStr | Guerrilla publicity hundreds of sure-fire tactics to get maximum sales for minimum dollars Jay Conrad Levinson, Rick Frishman and Jill Lublin |
| title_full_unstemmed | Guerrilla publicity hundreds of sure-fire tactics to get maximum sales for minimum dollars Jay Conrad Levinson, Rick Frishman and Jill Lublin |
| title_short | Guerrilla publicity |
| title_sort | guerrilla publicity hundreds of sure fire tactics to get maximum sales for minimum dollars |
| title_sub | hundreds of sure-fire tactics to get maximum sales for minimum dollars |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising campaigns fast Publicity fast Wirtschaft Publicity Advertising campaigns |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising campaigns Publicity Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=418756 |
| work_keys_str_mv | AT levinsonjayconrad guerrillapublicityhundredsofsurefiretacticstogetmaximumsalesforminimumdollars AT frishmanrick guerrillapublicityhundredsofsurefiretacticstogetmaximumsalesforminimumdollars AT lublinjill guerrillapublicityhundredsofsurefiretacticstogetmaximumsalesforminimumdollars AT steiselmark guerrillapublicityhundredsofsurefiretacticstogetmaximumsalesforminimumdollars |