The National Basketball Association: business, organization and strategy
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Bibliographic Details
Main Author: Jozsa, Frank P. 1941- (Author)
Format: Electronic eBook
Language:English
Published: Singapore World Scientific © 2011
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references (pages 239-258) and index
Introduction -- League expansions and mergers -- Team territories and relocations -- Franchise organizations and operations -- Basketball arenas and markets -- NBA domestic and foreign affairs
The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to 2009, it focuses on the league's expansions and mergers, team territories and relocations, franchise organizations and operations, basketball arenas and markets, and NBA domestic and international affairs. Readers will gain an insight
Physical Description:1 Online-Ressource (xiii, 265 pages)
ISBN:9789814313919
9814313912

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