The source of success five enduring principles at the heart of real leadership - Georgescu, Peter (Jossey-Bass, 2005)
Includes index
The end of the world as we know it -- Creativity : tomorrow's factory today -- Enlightened leadership : no more Mr. Tough Guy -- Competency : the essential tools -- Alignment : the magic word -- Values : dare to be good -- Postscript : a better chance
InIn The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir o