Surviving transformation: lessons from GM's surprising turnaround
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Bibliographic Details
Main Author: Barabba, Vincent P. (Author)
Format: Electronic eBook
Language:English
Published: Oxford Oxford University Press 2004
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references (pages 237-244) and index
Describes the strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience
Physical Description:1 Online-Ressource (xxiv, 256 pages)
ISBN:1423720695
9781423720690
1280427876
9781280427879
0195171411

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