Wake me up when the data is over how organizations use stories to drive results - Silverman, Lori L. (Jossey-Bass, 2006)
Includes bibliographical references (p. 251-268) and index
How can I help you? : service with a smile-and a story / Susan Stites -- Put your money where your mouth is : unleashing the power of people through stories / Marcy Fisher -- We need more we and less me : how stories build teams and teamwork / Susan M. Osborn, Marcy Fisher -- You get what you give : leadership in action through stories / Lori L. Silverman -- Are we on track? : how stories impact project management / Denise Lee -- Who said money is everything? : story is the new currency in financial management / Alicia Korten, Karen Dietz -- We've never done it this way before : prompting organizational change through stories / North McKinnon -- The sky is falling : when difficult times call for a new story / Michael J. Margolis -- Why are we here? : stories that define us / Evelyn Clark -- I can see clearly now : bringing strategy alive through stories / Madelyn Blair -- The fog is lifting : seeing connections to marketing and marketing research through stories / Steven N. Silverman, Susan J. Moore -- What's in a name? : how stories power enduring brands / Ashraf Ramzy, Alicia Korten -- It pays to be a pioneer : blazing a trail for stories / Lori L. Silverman -- What do you suggest we do? : finding answers and ideas in research / Jo Tyler -- There are five sides to every story : which are you missing? / Lori L. Silverman