"Show us what you've got!": building and managing strong brands in Ireland's service SMEs
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newcastle upon Tyne
Cambridge Scholars
2010
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references (p. [175]-185) |
| Physical Description: | 1 Online-Ressource (ix, 190 p.) |
| ISBN: | 9781443818025 144381802X |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042963101 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2010 |||| o||u| ||||||eng d | ||
| 020 | |a 9781443818025 |c electronic bk. |9 978-1-4438-1802-5 | ||
| 020 | |a 144381802X |c electronic bk. |9 1-4438-1802-X | ||
| 035 | |a (OCoLC)823731024 | ||
| 035 | |a (DE-599)BVBBV042963101 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.02209415 |2 22 | |
| 100 | 1 | |a Horan, Gillian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a "Show us what you've got!" |b building and managing strong brands in Ireland's service SMEs |c by Gillian Horan ; editors, Siobhán Tiernan and Michele O'Dwyer |
| 264 | 1 | |a Newcastle upon Tyne |b Cambridge Scholars |c 2010 | |
| 300 | |a 1 Online-Ressource (ix, 190 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. [175]-185) | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Small Business |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Small business / Management |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Small business |z Ireland |x Management | |
| 650 | 4 | |a Branding (Marketing) |z Ireland | |
| 651 | 4 | |a Irland | |
| 700 | 1 | |a Tiernan, Siobhán |e Sonstige |4 oth | |
| 700 | 1 | |a O'Dwyer, Michele |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-4438-1725-7 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 1-4438-1725-2 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=524450 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBU | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028388968 | ||
Record in the Search Index
| _version_ | 1804175286315515904 |
|---|---|
| any_adam_object | |
| author | Horan, Gillian |
| author_facet | Horan, Gillian |
| author_role | aut |
| author_sort | Horan, Gillian |
| author_variant | g h gh |
| building | Verbundindex |
| bvnumber | BV042963101 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)823731024 (DE-599)BVBBV042963101 |
| dewey-full | 658.02209415 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.02209415 |
| dewey-search | 658.02209415 |
| dewey-sort | 3658.02209415 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01739nmm a2200445zc 4500</leader><controlfield tag="001">BV042963101</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2010 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781443818025</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-4438-1802-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">144381802X</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-4438-1802-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)823731024</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042963101</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.02209415</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Horan, Gillian</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">"Show us what you've got!"</subfield><subfield code="b">building and managing strong brands in Ireland's service SMEs</subfield><subfield code="c">by Gillian Horan ; editors, Siobhán Tiernan and Michele O'Dwyer</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Newcastle upon Tyne</subfield><subfield code="b">Cambridge Scholars</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (ix, 190 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. [175]-185)</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Small Business</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Small business / Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Small business</subfield><subfield code="z">Ireland</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield><subfield code="z">Ireland</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">Irland</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Tiernan, Siobhán</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">O'Dwyer, Michele</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-4438-1725-7</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">1-4438-1725-2</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=524450</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028388968</subfield></datafield></record></collection> |
| geographic | Irland |
| geographic_facet | Irland |
| id | DE-604.BV042963101 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:52Z |
| institution | BVB |
| isbn | 9781443818025 144381802X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028388968 |
| oclc_num | 823731024 |
| open_access_boolean | |
| physical | 1 Online-Ressource (ix, 190 p.) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Cambridge Scholars |
| record_format | marc |
| spelling | Horan, Gillian Verfasser aut "Show us what you've got!" building and managing strong brands in Ireland's service SMEs by Gillian Horan ; editors, Siobhán Tiernan and Michele O'Dwyer Newcastle upon Tyne Cambridge Scholars 2010 1 Online-Ressource (ix, 190 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [175]-185) BUSINESS & ECONOMICS / Small Business bisacsh Branding (Marketing) fast Small business / Management fast Wirtschaft Small business Ireland Management Branding (Marketing) Ireland Irland Tiernan, Siobhán Sonstige oth O'Dwyer, Michele Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-4438-1725-7 Erscheint auch als Druck-Ausgabe, Hardcover 1-4438-1725-2 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=524450 Aggregator Volltext |
| spellingShingle | Horan, Gillian "Show us what you've got!" building and managing strong brands in Ireland's service SMEs BUSINESS & ECONOMICS / Small Business bisacsh Branding (Marketing) fast Small business / Management fast Wirtschaft Small business Ireland Management Branding (Marketing) Ireland |
| title | "Show us what you've got!" building and managing strong brands in Ireland's service SMEs |
| title_auth | "Show us what you've got!" building and managing strong brands in Ireland's service SMEs |
| title_exact_search | "Show us what you've got!" building and managing strong brands in Ireland's service SMEs |
| title_full | "Show us what you've got!" building and managing strong brands in Ireland's service SMEs by Gillian Horan ; editors, Siobhán Tiernan and Michele O'Dwyer |
| title_fullStr | "Show us what you've got!" building and managing strong brands in Ireland's service SMEs by Gillian Horan ; editors, Siobhán Tiernan and Michele O'Dwyer |
| title_full_unstemmed | "Show us what you've got!" building and managing strong brands in Ireland's service SMEs by Gillian Horan ; editors, Siobhán Tiernan and Michele O'Dwyer |
| title_short | "Show us what you've got!" |
| title_sort | show us what you ve got building and managing strong brands in ireland s service smes |
| title_sub | building and managing strong brands in Ireland's service SMEs |
| topic | BUSINESS & ECONOMICS / Small Business bisacsh Branding (Marketing) fast Small business / Management fast Wirtschaft Small business Ireland Management Branding (Marketing) Ireland |
| topic_facet | BUSINESS & ECONOMICS / Small Business Branding (Marketing) Small business / Management Wirtschaft Small business Ireland Management Branding (Marketing) Ireland Irland |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=524450 |
| work_keys_str_mv | AT horangillian showuswhatyouvegotbuildingandmanagingstrongbrandsinirelandsservicesmes AT tiernansiobhan showuswhatyouvegotbuildingandmanagingstrongbrandsinirelandsservicesmes AT odwyermichele showuswhatyouvegotbuildingandmanagingstrongbrandsinirelandsservicesmes |