Outrageous advertising that's outrageously successful:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Glazer-Kennedy Publishing
c2009
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | "Created for the 99% of small business owners who are dissatisfied with the results they get from their current advertising"--Cover Take the outrageous path to outrageous success -- Defining advertising and the three possible responses -- Applying outrageous advertising -- Using the most powerful tool - direct mail -- Presenting critical components -- Going the extra mile for extra money -- Harnessing the power of testimonials -- Using premiums to skyrocket response -- Reminding sequentially until they buy -- Swiping ideas and deploying them into your business -- Celebrating holidays & special occasions -- Sampling some really outrageous ideas -- Putting all the pieces together -- Appendix A : The 100 greatest headlines ever written -- Appendix B : Holidays to inspire you -- Appendix C : "Out to save the retail world from mass destruction" A guide for small business owners who are dissatisfied with the results they get from their current advertising |
| Physical Description: | 1 Online-Ressource (xxviii, 313 p.) |
| ISBN: | 9780982379394 0982379390 9780982379301 0982379307 9780982379318 0982379315 |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Glazer, Bill |
| author_facet | Glazer, Bill |
| author_role | aut |
| author_sort | Glazer, Bill |
| author_variant | b g bg |
| building | Verbundindex |
| bvnumber | BV042962986 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)827238084 (DE-599)BVBBV042962986 |
| dewey-full | 659.1/13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/13 |
| dewey-search | 659.1/13 |
| dewey-sort | 3659.1 213 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042962986 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:52Z |
| institution | BVB |
| isbn | 9780982379394 0982379390 9780982379301 0982379307 9780982379318 0982379315 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028388853 |
| oclc_num | 827238084 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xxviii, 313 p.) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Glazer-Kennedy Publishing |
| record_format | marc |
| spelling | Glazer, Bill Verfasser aut Outrageous advertising that's outrageously successful Bill Glazer ; foreword by Dan Kennedy New York Glazer-Kennedy Publishing c2009 1 Online-Ressource (xxviii, 313 p.) txt rdacontent c rdamedia cr rdacarrier "Created for the 99% of small business owners who are dissatisfied with the results they get from their current advertising"--Cover Take the outrageous path to outrageous success -- Defining advertising and the three possible responses -- Applying outrageous advertising -- Using the most powerful tool - direct mail -- Presenting critical components -- Going the extra mile for extra money -- Harnessing the power of testimonials -- Using premiums to skyrocket response -- Reminding sequentially until they buy -- Swiping ideas and deploying them into your business -- Celebrating holidays & special occasions -- Sampling some really outrageous ideas -- Putting all the pieces together -- Appendix A : The 100 greatest headlines ever written -- Appendix B : Holidays to inspire you -- Appendix C : "Out to save the retail world from mass destruction" A guide for small business owners who are dissatisfied with the results they get from their current advertising BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising campaigns fast Direct marketing fast Wirtschaft Advertising campaigns Direct marketing Kennedy, Dan S. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=525003 Aggregator Volltext |
| spellingShingle | Glazer, Bill Outrageous advertising that's outrageously successful BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising campaigns fast Direct marketing fast Wirtschaft Advertising campaigns Direct marketing |
| title | Outrageous advertising that's outrageously successful |
| title_auth | Outrageous advertising that's outrageously successful |
| title_exact_search | Outrageous advertising that's outrageously successful |
| title_full | Outrageous advertising that's outrageously successful Bill Glazer ; foreword by Dan Kennedy |
| title_fullStr | Outrageous advertising that's outrageously successful Bill Glazer ; foreword by Dan Kennedy |
| title_full_unstemmed | Outrageous advertising that's outrageously successful Bill Glazer ; foreword by Dan Kennedy |
| title_short | Outrageous advertising that's outrageously successful |
| title_sort | outrageous advertising that s outrageously successful |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising campaigns fast Direct marketing fast Wirtschaft Advertising campaigns Direct marketing |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising campaigns Direct marketing Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=525003 |
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