APA (7th ed.) Citation

Baker, R. J. (2006). Measure what matters to customers: Using key predictive indicators. Wiley.

Chicago Style (17th ed.) Citation

Baker, Ronald J. Measure What Matters to Customers: Using Key Predictive Indicators. Hoboken, N.J: Wiley, 2006.

MLA (9th ed.) Citation

Baker, Ronald J. Measure What Matters to Customers: Using Key Predictive Indicators. Wiley, 2006.

Warning: These citations may not always be 100% accurate.