Ideaselling successfully pitch your creative ideas to bosses, clients and other decision makers - Harrison, Sam (HOW Books, 2010)
Includes bibliographical references and index
How to deal with decision makers -- Begin by boosting your believability -- Learn by asking all the right questions -- Find out what clients want by listening -- Success = opportunity + preparation -- How to present a powerful pitch -- How to handle objections -- And then it's follow-up and more