Consumer marketing 2014-2015:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Loganville, GA
Richard K. Miller & Associates
[2014]
|
| Edition: | Third edition |
| Series: | RKMA market research handbook series
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references (pages 388-405) Consumer Marketing 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources -- |
| Physical Description: | 1 Online-Ressource (405 pages) |
| ISBN: | 9781577832089 1577832086 9781577831952 1577831950 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:52Z |
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| publisher | Richard K. Miller & Associates |
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| spelling | Miller, Richard K. , (Richard Kendall) Verfasser aut Consumer marketing 2014-2015 by Kelli Washington and Richard K. Miller Third edition Loganville, GA Richard K. Miller & Associates [2014] 1 Online-Ressource (405 pages) txt rdacontent c rdamedia cr rdacarrier RKMA market research handbook series Includes bibliographical references (pages 388-405) Consumer Marketing 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources -- Text in English BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Statistik Wirtschaft Marketing United States Marketing United States Statistics USA Washington, Kelli D. Sonstige oth Richard K. Miller & Associates Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=715063 Aggregator Volltext |
| spellingShingle | Miller, Richard K. , (Richard Kendall) Consumer marketing 2014-2015 BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Statistik Wirtschaft Marketing United States Marketing United States Statistics |
| title | Consumer marketing 2014-2015 |
| title_auth | Consumer marketing 2014-2015 |
| title_exact_search | Consumer marketing 2014-2015 |
| title_full | Consumer marketing 2014-2015 by Kelli Washington and Richard K. Miller |
| title_fullStr | Consumer marketing 2014-2015 by Kelli Washington and Richard K. Miller |
| title_full_unstemmed | Consumer marketing 2014-2015 by Kelli Washington and Richard K. Miller |
| title_short | Consumer marketing 2014-2015 |
| title_sort | consumer marketing 2014 2015 |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Statistik Wirtschaft Marketing United States Marketing United States Statistics |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing Statistik Wirtschaft Marketing United States Marketing United States Statistics USA |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=715063 |
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