Networks in marketing (Sage Publications, 1996)
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Includes bibliographical references (p. 410-436)
Relationships, networks, and the three Cs / Louis W. Stern -- A reflection on two decades of business-to-business marketing research : implications for understanding marketing relationships and networks / Robert E. Spekman -- The "new network analysis" and its application to organizational theory and behavior / Joseph Galaskiewicz -- Social contagion and social structure / Ronald S. Burt and Gregory A. Janicik -- Structural leverage in marketing / David Krackhardt -- Networks in socioeconomic systems : a critical review / Luis Araujo and Geoffrey Easton -- Strategic alliances in a network perspective / Håkan Håkansson and D. Deo Sharma -- Managed networks : creating strategic advantage / Alexandra J. Campbell and David T. Wilson -- Relationship strategy, investments, and decision making / David Ford, Raymond McDowell, and Cyril Tomkins
Drifting closer and drifting away in networks : gradual changes in interdependencies of networks / Susanne Hertz -- Marketing networks : a new entrant's approach to network equity / Philip C. Zerrillo, Sr. and Ravi Raina -- Networks analyses and brand-switching behavior : the Ehrenberg automobile data / Dawn Iacobucci [and others] -- Brand switching and competition : a behavior-oriented approach to better identify the structure of the market / Alberto Marcati -- A network perspective on crossing the micro-macro divide in consumer behavior research / James C. Ward and Peter Reingen -- Examining the embedded markets of network marketing organizations / Kent Grayson -- Networks of customer-to-customer relationships in marketing : conceptual foundations and implications / Charles L. Martin and Terry Clark -- Network analyses of hierarchical cognitive connections between concrete and abstract goals : an application to consumer recycling attitudes and behaviors / Richard P. Bagozzi [and others] -- Multiple levels of relational marketing phenomena / Dawn Iacobucci and Philip C. Zerrillo, Sr