Creating innovative products and services: the FORTH innovation method
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Bibliographic Details
Main Author: Van Wulfen, Gijs 1960- (Author)
Format: Electronic eBook
Language:English
Published: Farnham, Surrey Gower Pub. 2011
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references and index
The difficult start of innovation -- Success factors for the ideation phase -- The FORTH innovation method -- Full steam ahead -- Observe and learn -- Raise ideas -- Test ideas -- Homecoming
Physical Description:1 Online-Ressource (xviii, 270 p.)
ISBN:9781409417552
1409417557

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