The shift: the transformation of today's marketers into tomorrow's growth leaders
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco, CA
Jossey-Bass
©2009
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references (pages 217-220) and index THE SHIFT: The Transformation of Today's Marketers into Tomorrow's Growth Leaders; CONTENTS; FOREWORD; ACKNOWLEDGMENTS; Preface: It's All About Growth; Introduction: Preparing to Make The Shift; Chapter 1: THE FIRST SHIFT From Creating Marketing Strategies to Driving Business Impact; Chapter 2: THE SECOND SHIFT From Controlling the Message to Galvanizing Your Network; Chapter 3: THE THIRD SHIFT From Incremental Improvements to Pervasive Innovation; Chapter 4: THE FOURTH SHIFT From Managing Marketing Investments to Inspiring Marketing Excellence Praise for The Shift. "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America. "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" Tony Hsieh, CEO, Zappos.com. "The Shift is a great 'how-to book' for Visionar |
| Beschreibung: | 1 Online-Ressource (xxvii, 236 pages) |
| ISBN: | 9780470473375 0470473371 9780470473399 0470473398 9780470473382 047047338X |
Internformat
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| 100 | 1 | |a Davis, Scott M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The shift |b the transformation of today's marketers into tomorrow's growth leaders |c Scott M. Davis ; foreword by Philip Kotler |
| 250 | |a 1st ed | ||
| 264 | 1 | |a San Francisco, CA |b Jossey-Bass |c ©2009 | |
| 300 | |a 1 Online-Ressource (xxvii, 236 pages) | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references (pages 217-220) and index | ||
| 500 | |a THE SHIFT: The Transformation of Today's Marketers into Tomorrow's Growth Leaders; CONTENTS; FOREWORD; ACKNOWLEDGMENTS; Preface: It's All About Growth; Introduction: Preparing to Make The Shift; Chapter 1: THE FIRST SHIFT From Creating Marketing Strategies to Driving Business Impact; Chapter 2: THE SECOND SHIFT From Controlling the Message to Galvanizing Your Network; Chapter 3: THE THIRD SHIFT From Incremental Improvements to Pervasive Innovation; Chapter 4: THE FOURTH SHIFT From Managing Marketing Investments to Inspiring Marketing Excellence | ||
| 500 | |a Praise for The Shift. "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America. "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" Tony Hsieh, CEO, Zappos.com. "The Shift is a great 'how-to book' for Visionar | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
| 650 | 7 | |a Management |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Technological innovations |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Technological innovations | |
| 650 | 4 | |a Management | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Davis, Scott M. |
| author_facet | Davis, Scott M. |
| author_role | aut |
| author_sort | Davis, Scott M. |
| author_variant | s m d sm smd |
| building | Verbundindex |
| bvnumber | BV042962852 |
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| ctrlnum | (OCoLC)430499486 (DE-599)BVBBV042962852 |
| dewey-full | 658.8/02 338.761 |
| dewey-hundreds | 600 - Technology (Applied sciences) 300 - Social sciences |
| dewey-ones | 658 - General management 338 - Production |
| dewey-raw | 658.8/02 338.761 |
| dewey-search | 658.8/02 338.761 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:52Z |
| institution | BVB |
| isbn | 9780470473375 0470473371 9780470473399 0470473398 9780470473382 047047338X |
| language | English |
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| physical | 1 Online-Ressource (xxvii, 236 pages) |
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| spelling | Davis, Scott M. Verfasser aut The shift the transformation of today's marketers into tomorrow's growth leaders Scott M. Davis ; foreword by Philip Kotler 1st ed San Francisco, CA Jossey-Bass ©2009 1 Online-Ressource (xxvii, 236 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 217-220) and index THE SHIFT: The Transformation of Today's Marketers into Tomorrow's Growth Leaders; CONTENTS; FOREWORD; ACKNOWLEDGMENTS; Preface: It's All About Growth; Introduction: Preparing to Make The Shift; Chapter 1: THE FIRST SHIFT From Creating Marketing Strategies to Driving Business Impact; Chapter 2: THE SECOND SHIFT From Controlling the Message to Galvanizing Your Network; Chapter 3: THE THIRD SHIFT From Incremental Improvements to Pervasive Innovation; Chapter 4: THE FOURTH SHIFT From Managing Marketing Investments to Inspiring Marketing Excellence Praise for The Shift. "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America. "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" Tony Hsieh, CEO, Zappos.com. "The Shift is a great 'how-to book' for Visionar BUSINESS & ECONOMICS / Green Business bisacsh Management fast Marketing fast Technological innovations fast Wirtschaft Marketing Technological innovations Management http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=280577 Aggregator Volltext |
| spellingShingle | Davis, Scott M. The shift the transformation of today's marketers into tomorrow's growth leaders BUSINESS & ECONOMICS / Green Business bisacsh Management fast Marketing fast Technological innovations fast Wirtschaft Marketing Technological innovations Management |
| title | The shift the transformation of today's marketers into tomorrow's growth leaders |
| title_auth | The shift the transformation of today's marketers into tomorrow's growth leaders |
| title_exact_search | The shift the transformation of today's marketers into tomorrow's growth leaders |
| title_full | The shift the transformation of today's marketers into tomorrow's growth leaders Scott M. Davis ; foreword by Philip Kotler |
| title_fullStr | The shift the transformation of today's marketers into tomorrow's growth leaders Scott M. Davis ; foreword by Philip Kotler |
| title_full_unstemmed | The shift the transformation of today's marketers into tomorrow's growth leaders Scott M. Davis ; foreword by Philip Kotler |
| title_short | The shift |
| title_sort | the shift the transformation of today s marketers into tomorrow s growth leaders |
| title_sub | the transformation of today's marketers into tomorrow's growth leaders |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Management fast Marketing fast Technological innovations fast Wirtschaft Marketing Technological innovations Management |
| topic_facet | BUSINESS & ECONOMICS / Green Business Management Marketing Technological innovations Wirtschaft |
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