Airline choices for the future: from alliances to mergers
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Bibliographic Details
Main Author: Iatrou, Kostas (Author)
Format: Electronic eBook
Language:English
Published: Aldershot, England Ashgate c2007
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references (p. [209]-215) and index
Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path?
This book offers an up-to-date assessment of the airline industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and provides a balanced account of where mergers and alliances have taken the industry to date, bridging the gap between merger theory and implemented practices and strategies
Physical Description:1 Online-Ressource (xv, 221 p.)
ISBN:9780754684572
0754684571
9780754648864
0754648869

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