Airline choices for the future: from alliances to mergers
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Iatrou, Kostas (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Aldershot, England Ashgate c2007
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references (p. [209]-215) and index
Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path?
This book offers an up-to-date assessment of the airline industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and provides a balanced account of where mergers and alliances have taken the industry to date, bridging the gap between merger theory and implemented practices and strategies
Beschreibung:1 Online-Ressource (xv, 221 p.)
ISBN:9780754684572
0754684571
9780754648864
0754648869

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen