Airline choices for the future from alliances to mergers - Iatrou, Kostas (Ashgate, 2007)
Includes bibliographical references (p. [209]-215) and index
Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path?
This book offers an up-to-date assessment of the airline industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and provides a balanced account of where mergers and alliances have taken the industry to date, bridging the gap between merger theory and implemented practices and strategies