Best customers demographics of consumer demand (New Strategist Publications, 2011)
Includes index
Analyzes household spending in the United States on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers)
Table of Contents; Introduction; Chapter 1. Alcoholic Beverages; Household Spending on Alcoholic Beverages, 2000 to 2009; Table 1.1 Alcoholic beverage spending, 2000 to 2009; Table 1.2 Distribution of alcoholic beverage spending, 2000 to 2009; Alcoholic Beverages Purchased on Trips; Beer and Ale at Home; Beer and Ale at Restaurants and Bars; Whiskey and Other Alcohol (except Beer and Wine) at Home; Whiskey and Other Alcohol (except Beer and Wine) at Restaurants and Bars; Wine at Home; Wine at Restaurants and Bars; Chapter 2. Apparel; Household Spending on Apparel, 2000 to 2009
Table 2.1 Apparel spending, 2000 to 2009Table 2.2 Distribution of apparel spending, 2000 to 2009; Boys' Apparel; Children's Shoes; Coin-Operated Apparel Laundry and Dry Cleaning; Girls' Apparel; Infants' Apparel; Jewelry; Men's Apparel; Men's Shoes; Professional Apparel Laundry and Dry Cleaning; Sewing Materials, Patterns, and Notions; Watches; Women's Apparel; Women's Shoes; Chapter 3. Computers; Household Spending on Computers, 2000 to 2009; Table 3.1 Computer spending, 2000 to 2009; Table 3.2 Distribution of computer spending, 2000 to 2009; Computer Information Services
Computer Software and Accessories for Nonbusiness UseComputers and Computer Hardware for Nonbusiness Use; Internet Services Away from Home; Portable Memory; Repair of Computer Systems for Nonbusiness Use; Chapter 4. Education; Household Spending on Education, 2000 to 2009; Table 4.1 Education spending, 2000 to 2009; Table 4.2 Distribution of education spending, 2000 to 2009; Books and Supplies, College; Books and Supplies, Elementary and High School; Tuition, College; Tuition, Elementary and High School; Tuition, Vocational and Technical Schools; Chapter 5. Entertainment