Review of Marketing Research, 8: Special Issue - Marketing Legends
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford
Emerald Group Publishing
2011
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Description based upon print version of record This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman |
| Physical Description: | 1 Online-Ressource (372 p.) |
| ISBN: | 9780857248985 0857248987 |
Staff View
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| 650 | 4 | |a Marketing. Distribution of products | |
| 650 | 4 | |a Tourism |x Marketing | |
| 650 | 4 | |a Geography | |
| 650 | 4 | |a Hospitality | |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:51Z |
| institution | BVB |
| isbn | 9780857248985 0857248987 |
| language | English |
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| physical | 1 Online-Ressource (372 p.) |
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| publishDate | 2011 |
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| publisher | Emerald Group Publishing |
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| spelling | Malhotra, Naresh K. Verfasser aut Review of Marketing Research, 8 Special Issue - Marketing Legends Bradford Emerald Group Publishing 2011 1 Online-Ressource (372 p.) txt rdacontent c rdamedia cr rdacarrier Description based upon print version of record This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman SCIENCE / Earth Sciences / Geography bisacsh TRAVEL / Budget bisacsh TRAVEL / Hikes & Walks bisacsh TRAVEL / Museums, Tours, Points of Interest bisacsh TRAVEL / Parks & Campgrounds bisacsh Geografie Geowissenschaften Hospitality industry Marketing Marketing. Distribution of products Tourism Marketing Geography Hospitality http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=400665 Aggregator Volltext |
| spellingShingle | Malhotra, Naresh K. Review of Marketing Research, 8 Special Issue - Marketing Legends SCIENCE / Earth Sciences / Geography bisacsh TRAVEL / Budget bisacsh TRAVEL / Hikes & Walks bisacsh TRAVEL / Museums, Tours, Points of Interest bisacsh TRAVEL / Parks & Campgrounds bisacsh Geografie Geowissenschaften Hospitality industry Marketing Marketing. Distribution of products Tourism Marketing Geography Hospitality |
| title | Review of Marketing Research, 8 Special Issue - Marketing Legends |
| title_auth | Review of Marketing Research, 8 Special Issue - Marketing Legends |
| title_exact_search | Review of Marketing Research, 8 Special Issue - Marketing Legends |
| title_full | Review of Marketing Research, 8 Special Issue - Marketing Legends |
| title_fullStr | Review of Marketing Research, 8 Special Issue - Marketing Legends |
| title_full_unstemmed | Review of Marketing Research, 8 Special Issue - Marketing Legends |
| title_short | Review of Marketing Research, 8 |
| title_sort | review of marketing research 8 special issue marketing legends |
| title_sub | Special Issue - Marketing Legends |
| topic | SCIENCE / Earth Sciences / Geography bisacsh TRAVEL / Budget bisacsh TRAVEL / Hikes & Walks bisacsh TRAVEL / Museums, Tours, Points of Interest bisacsh TRAVEL / Parks & Campgrounds bisacsh Geografie Geowissenschaften Hospitality industry Marketing Marketing. Distribution of products Tourism Marketing Geography Hospitality |
| topic_facet | SCIENCE / Earth Sciences / Geography TRAVEL / Budget TRAVEL / Hikes & Walks TRAVEL / Museums, Tours, Points of Interest TRAVEL / Parks & Campgrounds Geografie Geowissenschaften Hospitality industry Marketing Marketing. Distribution of products Tourism Marketing Geography Hospitality |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=400665 |
| work_keys_str_mv | AT malhotranareshk reviewofmarketingresearch8specialissuemarketinglegends |