The executive's guide to corporate events and business entertaining: how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth
Saved in:
| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mississauga, Ont.
J. Wiley & Sons Canada
©2007
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes index Includes bibliographical references and index Title; Copyright; Contents; Acknowledgments; Preface; Chapter One: The Evolution of Business Functions and the Ways They Can Be Used to Successfully Drive Business Growth; Chapter Two: How to Qualify Your Company Objectives for a Proposed Business Function; Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives; Chapter Four: Taking Stock and Planning Ahead; Chapter Five: Spending Your Company's Dollars Where They Matter Most; Chapter Six: Identifying Potential Landmines; Chapter Seven: Protecting Yourself and Your Company from Red-Flag Areas An industry expert shows readers how to get the best return on investment from corporate events. Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition |
| Physical Description: | 1 Online-Ressource (xx, 300 pages) |
| ISBN: | 9780470156193 0470156198 |
Staff View
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| indexdate | 2024-07-10T07:13:50Z |
| institution | BVB |
| isbn | 9780470156193 0470156198 |
| language | English |
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| spelling | Allen, Judy Verfasser aut The executive's guide to corporate events and business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth Judy Allen Mississauga, Ont. J. Wiley & Sons Canada ©2007 1 Online-Ressource (xx, 300 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Includes bibliographical references and index Title; Copyright; Contents; Acknowledgments; Preface; Chapter One: The Evolution of Business Functions and the Ways They Can Be Used to Successfully Drive Business Growth; Chapter Two: How to Qualify Your Company Objectives for a Proposed Business Function; Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives; Chapter Four: Taking Stock and Planning Ahead; Chapter Five: Spending Your Company's Dollars Where They Matter Most; Chapter Six: Identifying Potential Landmines; Chapter Seven: Protecting Yourself and Your Company from Red-Flag Areas An industry expert shows readers how to get the best return on investment from corporate events. Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition Réceptions d'affaires / Planification Relations publiques BUSINESS & ECONOMICS / Public Relations bisacsh Wirtschaft Business entertaining Planning Public relations http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=226997 Aggregator Volltext |
| spellingShingle | Allen, Judy The executive's guide to corporate events and business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth Réceptions d'affaires / Planification Relations publiques BUSINESS & ECONOMICS / Public Relations bisacsh Wirtschaft Business entertaining Planning Public relations |
| title | The executive's guide to corporate events and business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth |
| title_auth | The executive's guide to corporate events and business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth |
| title_exact_search | The executive's guide to corporate events and business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth |
| title_full | The executive's guide to corporate events and business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth Judy Allen |
| title_fullStr | The executive's guide to corporate events and business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth Judy Allen |
| title_full_unstemmed | The executive's guide to corporate events and business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth Judy Allen |
| title_short | The executive's guide to corporate events and business entertaining |
| title_sort | the executive s guide to corporate events and business entertaining how to choose and use corporate functions to increase brand awareness develop new business nurture customer loyalty and drive growth |
| title_sub | how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth |
| topic | Réceptions d'affaires / Planification Relations publiques BUSINESS & ECONOMICS / Public Relations bisacsh Wirtschaft Business entertaining Planning Public relations |
| topic_facet | Réceptions d'affaires / Planification Relations publiques BUSINESS & ECONOMICS / Public Relations Wirtschaft Business entertaining Planning Public relations |
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