Branding and Product Design an Integrated Perspective - Hestad, Monika (Ashgate Publishing Ltd, 2013)
Cover; Contents; List of Figures; List of Tables; About the Author; Acknowledgements; Introduction; 1 Strategy: The Brand and the Product; 2 History: Value-centredness in Branding and Design; 3 Products: Performing Brand Stories; 4 Context: A Dynamic Learning Process; 5 Planning: Preparing for the Use of Design Knowledge; 6 Research: Informing the Design Process; 7 Innovation: Balancing Coherence and Change; Epilogue; References; Index