Brand busters: 7 common mistakes marketers make : lessons from the world of technical and scientific products
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Ithaca, NY
Paramount Market Pub.
c2008
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references (p. 122-123) and index Talking "needs" instead of "wants" -- Falling in love with your product instead of your customer -- Believing that marketing is a science or an art -- Trying to please everyone -- Forgetting that people forget -- Believing you price is to high -- without proof -- Believing you must sell your product on an economic basis -- How to avoid the seven brand busters No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them. With wit and passion, he helps you learn how to overcome the mistakes of marketers of technical and scientific products and how you can learn from these mistakes no matter what kind of product or service you are offering. You learn how to avoid the mistakes and get on with efficient marketing and advertising. The seven mistakes? 1. Talking "Needs" Instead of "Wants" 2. Falling in Love With your Product Instead of Your Customer 3. Believing that Marketing is a Science or an Art 4. Trying to Please Everyone 5. Forgetting that People Forget 6. Believing Your Price is Too High Without Proof 7. Believing You Must Sell Your Product on an Economic Basis. - Publisher |
| Physical Description: | 1 Online-Ressource (xxiv, 128 p.) |
| ISBN: | 9780980174502 0980174503 9781461948797 1461948797 |
Staff View
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| id | DE-604.BV042961863 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:50Z |
| institution | BVB |
| isbn | 9780980174502 0980174503 9781461948797 1461948797 |
| language | English |
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| physical | 1 Online-Ressource (xxiv, 128 p.) |
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| publisher | Paramount Market Pub. |
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| spelling | Wirthwein, Chris Verfasser aut Brand busters 7 common mistakes marketers make : lessons from the world of technical and scientific products Chris Wirthwein Ithaca, NY Paramount Market Pub. c2008 1 Online-Ressource (xxiv, 128 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 122-123) and index Talking "needs" instead of "wants" -- Falling in love with your product instead of your customer -- Believing that marketing is a science or an art -- Trying to please everyone -- Forgetting that people forget -- Believing you price is to high -- without proof -- Believing you must sell your product on an economic basis -- How to avoid the seven brand busters No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them. With wit and passion, he helps you learn how to overcome the mistakes of marketers of technical and scientific products and how you can learn from these mistakes no matter what kind of product or service you are offering. You learn how to avoid the mistakes and get on with efficient marketing and advertising. The seven mistakes? 1. Talking "Needs" Instead of "Wants" 2. Falling in Love With your Product Instead of Your Customer 3. Believing that Marketing is a Science or an Art 4. Trying to Please Everyone 5. Forgetting that People Forget 6. Believing Your Price is Too High Without Proof 7. Believing You Must Sell Your Product on an Economic Basis. - Publisher BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Wirtschaft Branding (Marketing) http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=654710 Aggregator Volltext |
| spellingShingle | Wirthwein, Chris Brand busters 7 common mistakes marketers make : lessons from the world of technical and scientific products BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Wirtschaft Branding (Marketing) |
| title | Brand busters 7 common mistakes marketers make : lessons from the world of technical and scientific products |
| title_auth | Brand busters 7 common mistakes marketers make : lessons from the world of technical and scientific products |
| title_exact_search | Brand busters 7 common mistakes marketers make : lessons from the world of technical and scientific products |
| title_full | Brand busters 7 common mistakes marketers make : lessons from the world of technical and scientific products Chris Wirthwein |
| title_fullStr | Brand busters 7 common mistakes marketers make : lessons from the world of technical and scientific products Chris Wirthwein |
| title_full_unstemmed | Brand busters 7 common mistakes marketers make : lessons from the world of technical and scientific products Chris Wirthwein |
| title_short | Brand busters |
| title_sort | brand busters 7 common mistakes marketers make lessons from the world of technical and scientific products |
| title_sub | 7 common mistakes marketers make : lessons from the world of technical and scientific products |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Wirtschaft Branding (Marketing) |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) Wirtschaft |
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