Wirthwein, C. (2008). Brand busters: 7 common mistakes marketers make : lessons from the world of technical and scientific products. Paramount Market Pub.
Chicago-Zitierstil (17. Ausg.)Wirthwein, Chris. Brand Busters: 7 Common Mistakes Marketers Make : Lessons from the World of Technical and Scientific Products. Ithaca, NY: Paramount Market Pub, 2008.
MLA-Zitierstil (9. Ausg.)Wirthwein, Chris. Brand Busters: 7 Common Mistakes Marketers Make : Lessons from the World of Technical and Scientific Products. Paramount Market Pub, 2008.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.