APA (7th ed.) Citation

Sachs, M. (2011). The changing MO of the CMO: How the convergence of brand and reputation is affecting marketers. Gower.

Chicago Style (17th ed.) Citation

Sachs, MaryLee. The Changing MO of the CMO: How the Convergence of Brand and Reputation Is Affecting Marketers. Burlington, Vt: Gower, 2011.

MLA (9th ed.) Citation

Sachs, MaryLee. The Changing MO of the CMO: How the Convergence of Brand and Reputation Is Affecting Marketers. Gower, 2011.

Warning: These citations may not always be 100% accurate.