Demystifying marketing: a guide to the fundamentals for engineers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London, U.K.
Institution of Engineering and Technology
2007
|
| Schriftenreihe: | IET management of technology series
23 |
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext Volltext |
| Beschreibung: | Title from title screen. - Includes index The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given |
| Beschreibung: | 1 Online-Ressource (xiv, 200 p.) |
| ISBN: | 9780863417061 086341706X 9780863418068 |
| DOI: | 10.1049/PBMT023E |
Internformat
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Datensatz im Suchindex
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| doi_str_mv | 10.1049/PBMT023E |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:13:50Z |
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| language | English |
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| spelling | Forsyth, Patrick 1942- Verfasser (DE-588)115684093 aut Demystifying marketing a guide to the fundamentals for engineers Patrick Forsyth London, U.K. Institution of Engineering and Technology 2007 1 Online-Ressource (xiv, 200 p.) txt rdacontent c rdamedia cr rdacarrier IET management of technology series 23 Title from title screen. - Includes index The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given TECHNOLOGY & ENGINEERING / Engineering (General) bisacsh TECHNOLOGY & ENGINEERING / Reference bisacsh Engineering / Management fast Engineering services marketing fast Ingenieurwissenschaften Engineering services marketing Engineering Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Institution of Engineering and Technology Sonstige (DE-588)6053948-3 oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292149 Aggregator Volltext https://doi.org/10.1049/PBMT023E Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Forsyth, Patrick 1942- Demystifying marketing a guide to the fundamentals for engineers TECHNOLOGY & ENGINEERING / Engineering (General) bisacsh TECHNOLOGY & ENGINEERING / Reference bisacsh Engineering / Management fast Engineering services marketing fast Ingenieurwissenschaften Engineering services marketing Engineering Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Demystifying marketing a guide to the fundamentals for engineers |
| title_auth | Demystifying marketing a guide to the fundamentals for engineers |
| title_exact_search | Demystifying marketing a guide to the fundamentals for engineers |
| title_full | Demystifying marketing a guide to the fundamentals for engineers Patrick Forsyth |
| title_fullStr | Demystifying marketing a guide to the fundamentals for engineers Patrick Forsyth |
| title_full_unstemmed | Demystifying marketing a guide to the fundamentals for engineers Patrick Forsyth |
| title_short | Demystifying marketing |
| title_sort | demystifying marketing a guide to the fundamentals for engineers |
| title_sub | a guide to the fundamentals for engineers |
| topic | TECHNOLOGY & ENGINEERING / Engineering (General) bisacsh TECHNOLOGY & ENGINEERING / Reference bisacsh Engineering / Management fast Engineering services marketing fast Ingenieurwissenschaften Engineering services marketing Engineering Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | TECHNOLOGY & ENGINEERING / Engineering (General) TECHNOLOGY & ENGINEERING / Reference Engineering / Management Engineering services marketing Ingenieurwissenschaften Engineering Management Marketing |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292149 https://doi.org/10.1049/PBMT023E |
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