The digital handshake: seven proven strategies to grow your business using social media
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley & Sons
©2009
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references and index Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan |
| Physical Description: | 1 Online-Ressource (xxvii, 244 pages) |
| ISBN: | 9780470538432 0470538430 9780470538456 0470538457 9780470538449 0470538449 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:49Z |
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| isbn | 9780470538432 0470538430 9780470538456 0470538457 9780470538449 0470538449 |
| language | English |
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| spelling | Chaney, Paul Verfasser aut The digital handshake seven proven strategies to grow your business using social media Paul Chaney Hoboken, N.J. Wiley & Sons ©2009 1 Online-Ressource (xxvii, 244 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Wirtschaft Internet marketing Online social networks Economic aspects Internet advertising Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-49927-6 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-49927-3 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=290251 Aggregator Volltext |
| spellingShingle | Chaney, Paul The digital handshake seven proven strategies to grow your business using social media BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Wirtschaft Internet marketing Online social networks Economic aspects Internet advertising |
| title | The digital handshake seven proven strategies to grow your business using social media |
| title_auth | The digital handshake seven proven strategies to grow your business using social media |
| title_exact_search | The digital handshake seven proven strategies to grow your business using social media |
| title_full | The digital handshake seven proven strategies to grow your business using social media Paul Chaney |
| title_fullStr | The digital handshake seven proven strategies to grow your business using social media Paul Chaney |
| title_full_unstemmed | The digital handshake seven proven strategies to grow your business using social media Paul Chaney |
| title_short | The digital handshake |
| title_sort | the digital handshake seven proven strategies to grow your business using social media |
| title_sub | seven proven strategies to grow your business using social media |
| topic | BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Wirtschaft Internet marketing Online social networks Economic aspects Internet advertising |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Wirtschaft Internet marketing Online social networks Economic aspects Internet advertising |
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