Secrets of Success In Brand Licensing: Chinese Version
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Luton
Andrews UK
2011
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, get .. |
| Physical Description: | 1 Online-Ressource (206 pages) |
| ISBN: | 9781780920757 178092075X |
Staff View
MARC
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| dewey-ones | 659 - Advertising and public relations |
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| id | DE-604.BV042961070 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:49Z |
| institution | BVB |
| isbn | 9781780920757 178092075X |
| language | English |
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| physical | 1 Online-Ressource (206 pages) |
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| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | Andrews UK |
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| spelling | Levy, Andrew Verfasser aut Secrets of Success In Brand Licensing Chinese Version Luton Andrews UK 2011 1 Online-Ressource (206 pages) txt rdacontent c rdamedia cr rdacarrier Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, get .. Brand name products / Valuation / Management Business Intangible property / Valuation / Management BUSINESS & ECONOMICS / Public Relations bisacsh Brand name products / Valuation / Management fast Intangible property / Valuation / Management fast Wirtschaft Brand name products Valuation Management Intangible property Valuation Management http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=412461 Aggregator Volltext |
| spellingShingle | Levy, Andrew Secrets of Success In Brand Licensing Chinese Version Brand name products / Valuation / Management Business Intangible property / Valuation / Management BUSINESS & ECONOMICS / Public Relations bisacsh Brand name products / Valuation / Management fast Intangible property / Valuation / Management fast Wirtschaft Brand name products Valuation Management Intangible property Valuation Management |
| title | Secrets of Success In Brand Licensing Chinese Version |
| title_auth | Secrets of Success In Brand Licensing Chinese Version |
| title_exact_search | Secrets of Success In Brand Licensing Chinese Version |
| title_full | Secrets of Success In Brand Licensing Chinese Version |
| title_fullStr | Secrets of Success In Brand Licensing Chinese Version |
| title_full_unstemmed | Secrets of Success In Brand Licensing Chinese Version |
| title_short | Secrets of Success In Brand Licensing |
| title_sort | secrets of success in brand licensing chinese version |
| title_sub | Chinese Version |
| topic | Brand name products / Valuation / Management Business Intangible property / Valuation / Management BUSINESS & ECONOMICS / Public Relations bisacsh Brand name products / Valuation / Management fast Intangible property / Valuation / Management fast Wirtschaft Brand name products Valuation Management Intangible property Valuation Management |
| topic_facet | Brand name products / Valuation / Management Business Intangible property / Valuation / Management BUSINESS & ECONOMICS / Public Relations Wirtschaft Brand name products Valuation Management Intangible property Valuation Management |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=412461 |
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