Chinese multinationals (World Scientific Publishing Co. Pte. Ltd., 2009)
"EFMD."
Includes bibliographical references (pages 257-258) and index
Foreword - Liu Chuanzhi -- - Preface - Zhao Chunjun -- - Corporate strategies of Chinese multinationals - Jin Zhanming -- - China's go global policy - Li Zhaoxi -- - China's outward foreign direct investment - Li Zhaoxi -- - Internationalization process of Chinese multinationals - Kang Rongping -- -- - International marketing strategies of Chinese multinationals : the experience of Bird, Haier, and TCL - Hu Zuohao and Wang Gao -- - Technology based competition and Chinese multinationals - Jean-Paul Larcon, Genevieve Barre -- - Innovation & knowledge transfer in Chinese multinationals - Li Donghong -- - Corporate culture and organization of Chinese multinationals - Wang Yihua -- - Chinese multinationals and global value chains : Lenovo, a new global leader in the PC industry - Francois Duhamel -- - Alliances, joint ventures and Chinese multinationals - Pierre Dussauge -- - Conclusion: China's unique advantage
"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc."--Provided by publisher