Customer in the Boardroom?: Crafting Customer-Based Business Strategy
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Delhi
SAGE India
2011
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Cover; Contents; List of Tables, Figures and Boxes; Preface; Prologue: India Inc. Needs a Strategy Makeover; 1 -- Is the Customer in the Boardroom?; 2 -- Locating 'Customer' in Business Strategy; 3 -- The Customer-Based Business Strategy Framework; 4 -- Business-Market Strategy: WHERE? Choosing Market Segments; 5 -- Business-Market Strategy: HOW? Developing Rivalry Propositions; 6 -- Translating Strategy into Customer Value Delivery; 7 -- The Art of Business-Market Segmentation; 8 -- Customer Insight for Business Strategy; 9 -- Strengthening Strategy Foundation Analyses 10 -- Removing Organizational RoadblocksAppendices; Bibliography; Index; About the Author Is the Customer In Your Boardroom?. The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom? highlights the need for companies to embed customer centricity into the heart of their business strategy development process if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction betwe |
| Physical Description: | 1 Online-Ressource (255 pages) |
| ISBN: | 9788132109846 8132109848 |
Staff View
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| 500 | |a 10 -- Removing Organizational RoadblocksAppendices; Bibliography; Index; About the Author | ||
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| indexdate | 2024-07-10T07:13:48Z |
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| isbn | 9788132109846 8132109848 |
| language | English |
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| spelling | Bijapurkar, Rama Verfasser aut Customer in the Boardroom? Crafting Customer-Based Business Strategy New Delhi SAGE India 2011 1 Online-Ressource (255 pages) txt rdacontent c rdamedia cr rdacarrier Cover; Contents; List of Tables, Figures and Boxes; Preface; Prologue: India Inc. Needs a Strategy Makeover; 1 -- Is the Customer in the Boardroom?; 2 -- Locating 'Customer' in Business Strategy; 3 -- The Customer-Based Business Strategy Framework; 4 -- Business-Market Strategy: WHERE? Choosing Market Segments; 5 -- Business-Market Strategy: HOW? Developing Rivalry Propositions; 6 -- Translating Strategy into Customer Value Delivery; 7 -- The Art of Business-Market Segmentation; 8 -- Customer Insight for Business Strategy; 9 -- Strengthening Strategy Foundation Analyses 10 -- Removing Organizational RoadblocksAppendices; Bibliography; Index; About the Author Is the Customer In Your Boardroom?. The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom? highlights the need for companies to embed customer centricity into the heart of their business strategy development process if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction betwe Business BUSINESS & ECONOMICS / Customer Relations bisacsh Customer relations / Management fast Strategic planning fast Wirtschaft Customer relations Management Strategic planning http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=456907 Aggregator Volltext |
| spellingShingle | Bijapurkar, Rama Customer in the Boardroom? Crafting Customer-Based Business Strategy Business BUSINESS & ECONOMICS / Customer Relations bisacsh Customer relations / Management fast Strategic planning fast Wirtschaft Customer relations Management Strategic planning |
| title | Customer in the Boardroom? Crafting Customer-Based Business Strategy |
| title_auth | Customer in the Boardroom? Crafting Customer-Based Business Strategy |
| title_exact_search | Customer in the Boardroom? Crafting Customer-Based Business Strategy |
| title_full | Customer in the Boardroom? Crafting Customer-Based Business Strategy |
| title_fullStr | Customer in the Boardroom? Crafting Customer-Based Business Strategy |
| title_full_unstemmed | Customer in the Boardroom? Crafting Customer-Based Business Strategy |
| title_short | Customer in the Boardroom? |
| title_sort | customer in the boardroom crafting customer based business strategy |
| title_sub | Crafting Customer-Based Business Strategy |
| topic | Business BUSINESS & ECONOMICS / Customer Relations bisacsh Customer relations / Management fast Strategic planning fast Wirtschaft Customer relations Management Strategic planning |
| topic_facet | Business BUSINESS & ECONOMICS / Customer Relations Customer relations / Management Strategic planning Wirtschaft Customer relations Management |
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