Customer in the Boardroom? Crafting Customer-Based Business Strategy - Bijapurkar, Rama (SAGE India, 2011)
Cover; Contents; List of Tables, Figures and Boxes; Preface; Prologue: India Inc. Needs a Strategy Makeover; 1 -- Is the Customer in the Boardroom?; 2 -- Locating 'Customer' in Business Strategy; 3 -- The Customer-Based Business Strategy Framework; 4 -- Business-Market Strategy: WHERE? Choosing Market Segments; 5 -- Business-Market Strategy: HOW? Developing Rivalry Propositions; 6 -- Translating Strategy into Customer Value Delivery; 7 -- The Art of Business-Market Segmentation; 8 -- Customer Insight for Business Strategy; 9 -- Strengthening Strategy Foundation Analyses
10 -- Removing Organizational RoadblocksAppendices; Bibliography; Index; About the Author
Is the Customer In Your Boardroom?. The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom? highlights the need for companies to embed customer centricity into the heart of their business strategy development process if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction betwe