Sales presentation techniques (that really work!) - Schiffman, Stephan (Adams Business, 2007)
Includes index
Cover; Book Title; Copyright; Dedication; Contents; Introduction; Part One: Sales Presentations and the Sales Process; Chapter 1: We Hold These Truths to Be Sales Relevant; Chapter 2: Climb Every Mountain, Clinch Every Sale; Chapter 3: Enemies of Your Sales; Chapter 4: Preparing for the First Appointment; Chapter 5: Must You Question Everything I Say?; Chapter 6: Some Rules for Questioning; Chapter 7: Ask, Listen, and Verify; Part Two: Before the Presentation; Chapter 8: The Power of Twelve; Chapter 9: Preparing for the Presentation
Sales Guru Stephan Schiffman shows you how to give your presentation the ultimate "wow" factor