Nonprofit essentials: endowment building
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Bibliographic Details
Main Author: Newman, Diana S. (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. John Wiley & Sons ©2005
Series:AFP fund development series
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references (pages 229-230) and index
Essentials of Endowment Building outlines the step-by-step process for developing and implementing an endowment program. In practical, down-to-earth terms, it covers making the case for endowments (involving the board and securing the support of members), raising funds (planned giving and special events), investing the money (asset allocation and spending policies), marketing (preparing a strategic marketing plan), and much more
Understanding endowment -- Preplanning and assessing readiness for endowment -- Developing the endowment action program and the case for support -- Identifying, cultivating, and soliciting prospective donors -- Managing, investing, and establishing policies -- Caring for donors and the people they trust -- Marketing the endowment -- Measuring success
Physical Description:1 Online-Ressource (xxiv, 239 pages)
ISBN:0471727342
9780471727347

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