Customer data integration: reaching a single version of the truth
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Bibliographic Details
Main Author: Dyché, Jill (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. John Wiley & Sons ©2006
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references and index
Customer data integration in a readable styleCustomer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on
Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work
Physical Description:1 Online-Ressource (xxvi, 294 pages)
ISBN:0470056282
9780470056288
9781118046470
1118046471
0471916978
9780471916970

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