Intrapreneurship managing ideas within your organization - Desouza, Kevin C. (University of Toronto Press, 2011)
Includes bibliographical references and index
Chapter 1: Introduction -- Chapter 2: Ideas, Roles, and Process -- Chapter 3: Idea Generation and Mobilization -- Chapter 4: Advocacy and Screening -- Chapter 5: Idea Experimentation -- Chapter 6: Idea Commercialization -- Chapter 7: Diffusion and Implementation of Ideas -- Chapter 8: Intrapreneurship: From Concept to Sustained Competitive Advantage
"As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company's ability to compete is contingent on how well it leverages its employees' ideas. So, why are individuals at all levels of organizations typically poor advocates for ideas? Intrapreneurship provides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within their company's existing structure
Based on Kevin C. Desouza's research and experience consulting with thirty global organizations, Intrapreneurship outlines ways to mobilize all types of ideas - including blockbusters with the potential to create radically new external products and services, and more incremental innovations for improving internal processes. With practical frameworks and real life examples for both employees and managers, Intrapreneurship will help you to identify the value in your own ideas and those of others to ultimately benefit your organization."--pub. desc