Market intelligence: building strategic insight
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Frederiksberg, Denmark]
Copenhagen Business School Press
2009
|
| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references Converging foundations of intelligence analysis -- Strategies for a competitive advantage -- Industry analysis : key to understanding the competitive situation -- Company analysis : assessing competitive fitness -- Intelligence analysis -- Building an effective business intelligence system : technology and organizational structure -- Marketing intelligence -- The strategic perspective to intelligence analysis -- Information gathering and intelligence ethics |
| Physical Description: | 1 Online-Ressource (240 p.) |
| ISBN: | 9788763002028 8763002027 9788763099530 8763099535 |
Staff View
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| 245 | 1 | 0 | |a Market intelligence |b building strategic insight |c Per V. Jenster & Klaus Solberg Søilen |
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| 264 | 1 | |a [Frederiksberg, Denmark] |b Copenhagen Business School Press |c 2009 | |
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| 650 | 7 | |a Strategisch management |2 gtt | |
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| 650 | 7 | |a Marktonderzoek |2 gtt | |
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| 650 | 7 | |a Betriebliches Informationssystem |2 stw | |
| 650 | 7 | |a Wettbewerbsstrategie |2 stw | |
| 650 | 7 | |a Strategisches Management |2 stw | |
| 650 | 7 | |a Erfolgsfaktor |2 stw | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Corporate Governance |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Leadership |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Development |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Workplace Culture |2 bisacsh | |
| 650 | 7 | |a Marketing / Decision making |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 4 | |a Führung | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing |x Decision making | |
| 650 | 4 | |a Marketing |x Management | |
| 700 | 1 | |a Søilen, Klaus Solberg |e Sonstige |4 oth | |
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| author | Jenster, Per V. |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/72 |
| dewey-search | 658.4/72 |
| dewey-sort | 3658.4 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV042959972 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:46Z |
| institution | BVB |
| isbn | 9788763002028 8763002027 9788763099530 8763099535 |
| language | English |
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| physical | 1 Online-Ressource (240 p.) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Copenhagen Business School Press |
| record_format | marc |
| spelling | Jenster, Per V. Verfasser aut Market intelligence building strategic insight Per V. Jenster & Klaus Solberg Søilen 1st ed [Frederiksberg, Denmark] Copenhagen Business School Press 2009 1 Online-Ressource (240 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Converging foundations of intelligence analysis -- Strategies for a competitive advantage -- Industry analysis : key to understanding the competitive situation -- Company analysis : assessing competitive fitness -- Intelligence analysis -- Building an effective business intelligence system : technology and organizational structure -- Marketing intelligence -- The strategic perspective to intelligence analysis -- Information gathering and intelligence ethics Strategisch management gtt Besluitvorming gtt Marktonderzoek gtt Marktforschung stw Betriebliches Informationssystem stw Wettbewerbsstrategie stw Strategisches Management stw Erfolgsfaktor stw BUSINESS & ECONOMICS / Corporate Governance bisacsh BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Organizational Development bisacsh BUSINESS & ECONOMICS / Workplace Culture bisacsh Marketing / Decision making fast Marketing / Management fast Führung Wirtschaft Marketing Decision making Marketing Management Søilen, Klaus Solberg Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=503639 Aggregator Volltext |
| spellingShingle | Jenster, Per V. Market intelligence building strategic insight Strategisch management gtt Besluitvorming gtt Marktonderzoek gtt Marktforschung stw Betriebliches Informationssystem stw Wettbewerbsstrategie stw Strategisches Management stw Erfolgsfaktor stw BUSINESS & ECONOMICS / Corporate Governance bisacsh BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Organizational Development bisacsh BUSINESS & ECONOMICS / Workplace Culture bisacsh Marketing / Decision making fast Marketing / Management fast Führung Wirtschaft Marketing Decision making Marketing Management |
| title | Market intelligence building strategic insight |
| title_auth | Market intelligence building strategic insight |
| title_exact_search | Market intelligence building strategic insight |
| title_full | Market intelligence building strategic insight Per V. Jenster & Klaus Solberg Søilen |
| title_fullStr | Market intelligence building strategic insight Per V. Jenster & Klaus Solberg Søilen |
| title_full_unstemmed | Market intelligence building strategic insight Per V. Jenster & Klaus Solberg Søilen |
| title_short | Market intelligence |
| title_sort | market intelligence building strategic insight |
| title_sub | building strategic insight |
| topic | Strategisch management gtt Besluitvorming gtt Marktonderzoek gtt Marktforschung stw Betriebliches Informationssystem stw Wettbewerbsstrategie stw Strategisches Management stw Erfolgsfaktor stw BUSINESS & ECONOMICS / Corporate Governance bisacsh BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Organizational Development bisacsh BUSINESS & ECONOMICS / Workplace Culture bisacsh Marketing / Decision making fast Marketing / Management fast Führung Wirtschaft Marketing Decision making Marketing Management |
| topic_facet | Strategisch management Besluitvorming Marktonderzoek Marktforschung Betriebliches Informationssystem Wettbewerbsstrategie Strategisches Management Erfolgsfaktor BUSINESS & ECONOMICS / Corporate Governance BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Organizational Development BUSINESS & ECONOMICS / Workplace Culture Marketing / Decision making Marketing / Management Führung Wirtschaft Marketing Decision making Marketing Management |
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| work_keys_str_mv | AT jensterperv marketintelligencebuildingstrategicinsight AT søilenklaussolberg marketintelligencebuildingstrategicinsight |