Web Marketing All-in-One Desk Reference For Dummies - Arnold, John (John Wiley & Sons, 2009)
Cover; Table of Contents; Title Page; Introduction; Book I: Web Presence; Book II: Search Engine Optimization; Book III: Web Analytics; Book IV: Online Advertising and Pay Per Click; Book V: E-Mail Marketing; Book VI: Blogging and Podcasting; Book VII: Social Media Marketing; Book VIII: Mobile Marketing
Everyone's doing it -- Web marketing, that is. Building an online presence is vital to your business, and if you're looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:Establishing a Web PresenceSearch Engine OptimizationWeb AnalyticsE-Mail MarketingBlogging and PodcastingSocial Media MarketingOnline Advertising & Pay-Per-ClickMobile Web MarketingWeb Marketing All-in-One For Dummies shows you