The ultimate marketing toolkit ads that attract customers, brochures that create buzz, web sites that wow - Peters, Paula (Adams Media, 2006)
Includes index
The thirty-second sound bite -- The unique logo -- The tag line -- The business card -- The letterhead -- The bio -- The introductory letter -- The postcard -- The press release -- The ad -- The brochure -- The web site -- The newsletter -- When to hire a professional -- Samples
Marketing can make or break your business. A well-crafted brochure or clever tagline can make you stand out from your competitors. However, you don't need to spend lots of money to have professional looking promotional pieces. The ultimate marketing toolkit is the only resource you need to create small business marketing materials