Left on red how to ignite, leverage, and build visionary organizations - Glynn, Bill (Wiley, 2008)
Includes index
LEFT ON RED: How to Ignite, Leverage, and Build Visionary Organizations; CONTENTS; ACKNOWLEDGMENTS; FOREWORD; Part I: The Visionary; Chapter 1: GETTING IT; Chapter 2: BUSINESS IS WAR; Chapter 3: THE GREAT ESCAPE; Part II: The Future; Chapter 4: NOT NEW MEDIA -- IT'S A NEW MEDIUM; Chapter 5: WEB 5.0; Chapter 6: WEAINTGOTSH#%.COM; Part III: The Art of a Deal; Chapter 7: DEAL DU JOUR; Chapter 8: THE TWO-BY-FOUR; Chapter 9: THE INTELLECTUAL DESERT; Chapter 10: RETURN ON INNOVATION; Chapter 11: GO LARGE OR GO HOME; Part IV: The Strength of Social Capital; Chapter 12: SHAKING HANDS AND KISSING BABIES.
Left on Red reveals how visionary thinkers and risk-takers build great companies. Bill Glynn provides an insider's view into some of the world's coolest deals in a refreshingly politically incorrect, intelligent manner. Google, Apple, and YouTube are the products of leaders who break the old rules of business to bring their radical ideas to life. Armed with a wealth of examples and innovative insights, Glynn shows entrepreneurs and executives how to navigate a business landscape often littered with great ideas and innovators who are unprepared to lead