Business-to-business internet marketing: seven proven strategies for increasing profits through internet direct marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Gulf Breeze, FL
Maximum Press
©2009
|
| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Prev. ed. entered under: Barry Silverstein Includes bibliographical references and index Cover; Table of Contents; Chapter 1; Business-to-Business Internet Marketing -- A Crash Course; Basic Principles; Markets, Markets Everywhere; What are You Really Selling?; Learning a Lesson from Consumer Marketers; The Special Requirements of Business-to-Business Direct Marketing; Why Audiences Are Getting Smaller; Program Strategies; The Marketing Pyramid; Another Use for the Marketing Pyramid; Audience and Media; Direct Marketing Media; Offer Development; Creative Execution; How to Write Winning Direct Marketing Copy; Implementation and Analysis; Useful Tools; Chapter 2; The Age of the "e." Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the com |
| Physical Description: | 1 Online-Ressource (xviii, 346 pages) |
| ISBN: | 9781931644754 1931644756 9781931644693 |
Staff View
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Jones, Susan K. Verfasser aut Business-to-business internet marketing seven proven strategies for increasing profits through internet direct marketing Susan K. Jones Internet marketing 5th ed Gulf Breeze, FL Maximum Press ©2009 1 Online-Ressource (xviii, 346 pages) txt rdacontent c rdamedia cr rdacarrier Prev. ed. entered under: Barry Silverstein Includes bibliographical references and index Cover; Table of Contents; Chapter 1; Business-to-Business Internet Marketing -- A Crash Course; Basic Principles; Markets, Markets Everywhere; What are You Really Selling?; Learning a Lesson from Consumer Marketers; The Special Requirements of Business-to-Business Direct Marketing; Why Audiences Are Getting Smaller; Program Strategies; The Marketing Pyramid; Another Use for the Marketing Pyramid; Audience and Media; Direct Marketing Media; Offer Development; Creative Execution; How to Write Winning Direct Marketing Copy; Implementation and Analysis; Useful Tools; Chapter 2; The Age of the "e." Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the com BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Industrial marketing fast Internet marketing fast Wirtschaft Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 s Online-Marketing (DE-588)7706419-7 s 1\p DE-604 Silverstein, Barry Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=257449 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jones, Susan K. Business-to-business internet marketing seven proven strategies for increasing profits through internet direct marketing BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Industrial marketing fast Internet marketing fast Wirtschaft Internet marketing Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)7706419-7 |
| title | Business-to-business internet marketing seven proven strategies for increasing profits through internet direct marketing |
| title_alt | Internet marketing |
| title_auth | Business-to-business internet marketing seven proven strategies for increasing profits through internet direct marketing |
| title_exact_search | Business-to-business internet marketing seven proven strategies for increasing profits through internet direct marketing |
| title_full | Business-to-business internet marketing seven proven strategies for increasing profits through internet direct marketing Susan K. Jones |
| title_fullStr | Business-to-business internet marketing seven proven strategies for increasing profits through internet direct marketing Susan K. Jones |
| title_full_unstemmed | Business-to-business internet marketing seven proven strategies for increasing profits through internet direct marketing Susan K. Jones |
| title_short | Business-to-business internet marketing |
| title_sort | business to business internet marketing seven proven strategies for increasing profits through internet direct marketing |
| title_sub | seven proven strategies for increasing profits through internet direct marketing |
| topic | BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Industrial marketing fast Internet marketing fast Wirtschaft Internet marketing Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Industrial marketing Internet marketing Wirtschaft Business-to-Business-Marketing Online-Marketing |
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