Business-to-business internet marketing seven proven strategies for increasing profits through internet direct marketing - Jones, Susan K. (Maximum Press, 2009)
Prev. ed. entered under: Barry Silverstein
Includes bibliographical references and index
Cover; Table of Contents; Chapter 1; Business-to-Business Internet Marketing -- A Crash Course; Basic Principles; Markets, Markets Everywhere; What are You Really Selling?; Learning a Lesson from Consumer Marketers; The Special Requirements of Business-to-Business Direct Marketing; Why Audiences Are Getting Smaller; Program Strategies; The Marketing Pyramid; Another Use for the Marketing Pyramid; Audience and Media; Direct Marketing Media; Offer Development; Creative Execution; How to Write Winning Direct Marketing Copy; Implementation and Analysis; Useful Tools; Chapter 2; The Age of the "e."
Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the com