International marketing:
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Bibliographic Details
Main Author: Geetanjali (Author)
Format: Electronic eBook
Language:English
Published: Jaipur Oxford Book Co. 2010
Subjects:
Online Access:Volltext
Item Description:Cover -- Preface -- Contents -- Introduction -- The Challenge and Scope of International Marketing -- Common Markets -- International Marketing of Services -- International Market Entry Strategies -- Internationa! Product Management -- New Products in International Marketing -- International Marketing Channels -- Managing International Distribution and Promotion -- Index
Physical Description:1 Online-Ressource (291 p.)
ISBN:9781441661135
1441661131
9789380179353
128281026X
9781282810266
9789350430422
9350430428

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