Advertising and anthropology: ethnographic practice and cultural perspectives
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Berg Publishers
2012
|
| Ausgabe: | English ed |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"-- Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (pages cm.) |
| ISBN: | 9780857852038 0857852035 9780857852021 0857852027 9780857852014 0857852019 9780857852045 0857852043 |
Internformat
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| 245 | 1 | 0 | |a Advertising and anthropology |b ethnographic practice and cultural perspectives |c Timothy de Waal Malefyt, Robert J. Morais |
| 250 | |a English ed | ||
| 264 | 1 | |a London |b Berg Publishers |c 2012 | |
| 300 | |a 1 Online-Ressource (pages cm.) | ||
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| 500 | |a "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"-- | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a SOCIAL SCIENCE / Anthropology / Cultural |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE / Sociology / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Media & Communications Industries |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Advertising / Social aspects |2 fast | |
| 650 | 7 | |a Anthropology |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Industrie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising |x Social aspects | |
| 650 | 4 | |a Anthropology | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Ethnologie |0 (DE-588)4078931-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Ethnologie |0 (DE-588)4078931-7 |D s |
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| 700 | 1 | |a Morais, Robert J. |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804175278418690048 |
|---|---|
| any_adam_object | |
| author | Malefyt, Timothy de Waal |
| author_facet | Malefyt, Timothy de Waal |
| author_role | aut |
| author_sort | Malefyt, Timothy de Waal |
| author_variant | t d w m tdw tdwm |
| building | Verbundindex |
| bvnumber | BV042959051 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)852149479 (DE-599)BVBBV042959051 |
| dewey-full | 659.1/042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/042 |
| dewey-search | 659.1/042 |
| dewey-sort | 3659.1 242 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | English ed |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:13:45Z |
| institution | BVB |
| isbn | 9780857852038 0857852035 9780857852021 0857852027 9780857852014 0857852019 9780857852045 0857852043 |
| language | English |
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| psigel | ZDB-4-EBA ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
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| publisher | Berg Publishers |
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| spelling | Malefyt, Timothy de Waal Verfasser aut Advertising and anthropology ethnographic practice and cultural perspectives Timothy de Waal Malefyt, Robert J. Morais English ed London Berg Publishers 2012 1 Online-Ressource (pages cm.) txt rdacontent c rdamedia cr rdacarrier "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"-- Includes bibliographical references and index SOCIAL SCIENCE / Anthropology / Cultural bisacsh SOCIAL SCIENCE / Sociology / General bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Social aspects fast Anthropology fast Marketing research fast Gesellschaft Industrie Wirtschaft Advertising Social aspects Anthropology Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Ethnologie (DE-588)4078931-7 gnd rswk-swf Werbung (DE-588)4065541-6 s Ethnologie (DE-588)4078931-7 s Marktforschung (DE-588)4037630-8 s 1\p DE-604 Morais, Robert J. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=603978 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Malefyt, Timothy de Waal Advertising and anthropology ethnographic practice and cultural perspectives SOCIAL SCIENCE / Anthropology / Cultural bisacsh SOCIAL SCIENCE / Sociology / General bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Social aspects fast Anthropology fast Marketing research fast Gesellschaft Industrie Wirtschaft Advertising Social aspects Anthropology Marketing research Marktforschung (DE-588)4037630-8 gnd Werbung (DE-588)4065541-6 gnd Ethnologie (DE-588)4078931-7 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4065541-6 (DE-588)4078931-7 |
| title | Advertising and anthropology ethnographic practice and cultural perspectives |
| title_auth | Advertising and anthropology ethnographic practice and cultural perspectives |
| title_exact_search | Advertising and anthropology ethnographic practice and cultural perspectives |
| title_full | Advertising and anthropology ethnographic practice and cultural perspectives Timothy de Waal Malefyt, Robert J. Morais |
| title_fullStr | Advertising and anthropology ethnographic practice and cultural perspectives Timothy de Waal Malefyt, Robert J. Morais |
| title_full_unstemmed | Advertising and anthropology ethnographic practice and cultural perspectives Timothy de Waal Malefyt, Robert J. Morais |
| title_short | Advertising and anthropology |
| title_sort | advertising and anthropology ethnographic practice and cultural perspectives |
| title_sub | ethnographic practice and cultural perspectives |
| topic | SOCIAL SCIENCE / Anthropology / Cultural bisacsh SOCIAL SCIENCE / Sociology / General bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Social aspects fast Anthropology fast Marketing research fast Gesellschaft Industrie Wirtschaft Advertising Social aspects Anthropology Marketing research Marktforschung (DE-588)4037630-8 gnd Werbung (DE-588)4065541-6 gnd Ethnologie (DE-588)4078931-7 gnd |
| topic_facet | SOCIAL SCIENCE / Anthropology / Cultural SOCIAL SCIENCE / Sociology / General BUSINESS & ECONOMICS / Industries / Media & Communications Industries BUSINESS & ECONOMICS / Advertising & Promotion Advertising / Social aspects Anthropology Marketing research Gesellschaft Industrie Wirtschaft Advertising Social aspects Marktforschung Werbung Ethnologie |
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