Branding demystified: plans to payoffs
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Delhi
Response Books
2010
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the brands and their prospects. It also distinguishes these foundations from the other peripheral issues, thereby highlighting what is most important for brand building. With the help of India-centric examples and illustrations, the book analyses why brands have become indispensable in our li |
| Physical Description: | 1 Online-Ressource (xiii, 247 pages) |
| ISBN: | 9788132104957 8132104951 9788132108054 8132108051 |
Staff View
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| language | English |
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| spelling | Verma, Harsh Verfasser aut Branding demystified plans to payoffs Harsh V. Verma New Delhi Response Books 2010 1 Online-Ressource (xiii, 247 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the brands and their prospects. It also distinguishes these foundations from the other peripheral issues, thereby highlighting what is most important for brand building. With the help of India-centric examples and illustrations, the book analyses why brands have become indispensable in our li BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Branding (Marketing) Management Communication in marketing http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=312475 Aggregator Volltext |
| spellingShingle | Verma, Harsh Branding demystified plans to payoffs BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Branding (Marketing) Management Communication in marketing |
| title | Branding demystified plans to payoffs |
| title_auth | Branding demystified plans to payoffs |
| title_exact_search | Branding demystified plans to payoffs |
| title_full | Branding demystified plans to payoffs Harsh V. Verma |
| title_fullStr | Branding demystified plans to payoffs Harsh V. Verma |
| title_full_unstemmed | Branding demystified plans to payoffs Harsh V. Verma |
| title_short | Branding demystified |
| title_sort | branding demystified plans to payoffs |
| title_sub | plans to payoffs |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Branding (Marketing) Management Communication in marketing |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Branding (Marketing) Management Communication in marketing |
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